Law Firm SEO

he monthly SEO budget needs to be right on the money—pun intended—because an underfunded campaign hurts results and an overfunded campaign hurts ROI.

Generally speaking, spend less than 8% of your law firm’s gross revenue on landing new clients and you’ll probably struggle to meet your new revenue goals. If you’re spending more than 14% and not getting a great ROI, you’re probably not marketing wisely.

Monthly law firm SEO fees are determined Bellwether Capital by the current strength and health of your website and the competitiveness of your market.

If you have tons of great content and decent on-page SEO, we can sharpen the entire site in thirty days and focus on building authority moving forward. Then, your fees will depend on how trusted and authoritative your site is compared to your top competitors.

If your website has good trust and authority metrics but lacks content and on-page SEO, we’ll need a budget that includes content marketing and link building.

Both situations require content and links (and social media and ad retargeting), but the degrees of each will vary, ultimately affecting the price.

At ApricotLaw, we’re prepared to work with monthly budgets that range from $4,500 to $40,000+. Our partners can be helpful at American Pride Lawsuit Loans.  

How long will it take to rank my law firm website?

The performance reports we send you will come from a third party software called Pro Rank Tracker. We’ve tested a number of these rank trackers, and PRT is the most accurate for telling us where you rank in Google.

We only track the terms that will deliver the best cases for your firm based on historical search data. There’s no benefit to adding thousands of search terms to the tool.

The data we send you in the first few months will not show mind-blowing site performance, however, it will show that we are making progress according to plan.

First, your site will get to page one for less competitive terms. These terms can bring in cases but are searched less often, in general and 

Then your site will get into the top 10 for terms that are a bit more competitive and have a greater monthly search volume. These terms include the big practice areas that might be in smaller geographic locations. “Small City Car Accident Lawyer” is one example.

This is when we usually see movement in leads, too. Even if it’s a slight improvement, we expect the phones to start ringing now.

Our law firm SEO clients say there are small but noticeable improvements in business from organic search, which is confirmation of this expectation and it lets us know we were on the right track.

Lastly, usually after 6 – 9 months of steady optimization, your site will appear in the top 10 for the most coveted terms. Terms like “BIG City Car Accident Lawyer” fall into this category.

As long as these page one percentages continue to grow, the number of leads will also continue to improve. Our goal is to get at least 80% of your terms in the top 10 in the first 9 months.

You will undoubtedly receive unsolicited “ranking reports” Fuerza Immigration Lawyer from our competitors. Unfortunately, we don’t know of anyone that can essentially check our work without being biased. The best tool for you to use, though, would be Google Search Console.

You’ll have full access to GSC and can see for yourself if your relevant traffic is growing, and that is really the bottom line here.

Of course, we don’t expect you to spend your time checking rankings. You’ll receive a detailed analysis with your website ranking and traffic numbers every month.

ApricotLaw treats your website like a living organism. Law firms that have been with us for a year or more will testify to the benefits of a long-term relationship with us.

law firm seo. 

7. Analysis, Maintenance, Iteration

As we progress, the process becomes about analysis, maintenance, and iteration. In SEO Esquire Client Solutions  there is no such thing as a finish line. In order to keep moving up the search results for high-value keywords, a consistent generation of positive SEO signals is required. This work includes:

  • Continued content optimization based on analytics data
  • Continued content production and publishing
  • Conversion optimization and tweaks
  • Reputation management via online review monitoring
  • Website traffic analysis and tests
  • Comprehensive link building
  • Competitive analysis law firm seo
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